Caller ID Name
As we have already mentioned, CNAM is short for Caller ID Name. What is Caller ID Name? That's the term for the name of the person or business who is making the phone call.
Giving Your Phone the Power of CNAM Lookup
In short, CNAM gives your phone the ability to display some important information about the caller via CNAM lookup. It will be able to display the name of the caller - whether person or business - in addition to the phone number from which they are calling.
The CNAM Database
So how is it possible to see such information associated with the number? Through the magic of our CNAM Database, which you may also see referred to as a CNAM repository. Our databases come directly from the highest-grade official carriers themselves, meaning we are able to guarantee the most accurate CNAM Caller ID information.
Retrieving Information from the CNAM Database
When receiving an incoming call, we perform a CNAM lookup against our CNAM Database using the telephone number, which allows us then to return the corresponding CNAM Caller ID information, which we then display on your phone so you can see who or which business the call is coming from.
CNAM Caller ID Display
There are limits to the length of information that can be displayed on your phone - the strings of text should be no longer than 15 characters which is how the information in our official CNAM database is stored.
Control Your Own CNAM Caller ID Information
In addition to seeing the detailed and accurate CNAM Caller ID information, our CNAM service also allows you to manage the Caller ID Names for your own numbers. Our online portal gives you easy access and control to be able to edit your Caller ID names whenever you need.